Umeå from Jason Battersby Design on Vimeo.

Finally I have time to post my thesis project, the Audi One Cultural Achievement Award. The vehicle is designed as an award to celebrate cultural hero’s outstanding achievements. Inspired by the Stanley Cup of the National Hockey League, I wanted to create a vehicle that would be passed on to each winner and be driven for one year, collecting the names and experiences of these great individuals. This project was in collaboration with Audi AG, done at the Umeå Institute of Design in Sweden. For more photo’s, development and information, please visit: http://www.behance.net/gallery/Audi-One-Cultural-Achievement-Award/540201

Degree Projects 2010 – Teaser 4 from Umeå Institute of Design on Vimeo.

The perfect combo: That blue, raw Carbon Fiber, and those wheels.

Over the last couple week’s I took the time to re-do my portfolio which meant giving some of my older projects a little bit more love. I had been waiting over a year to do that second render to show how the Ferrari Nero’s body would explode at high speeds. The broken panels move rearwards acting as adaptive spoilers,  adding to the overall excitement.

Happy Birthday Dad!

http://www.conceptsalad.com/lrg/